Bangkok was once again the center of attention for the food ingredients industry as Food ingredients (Fi) Asia 2009 got underway at the Queen Sirikit National Convention Center on the 9th of September.
This exciting event ran for three days and attracted over 7000 attendees from around the world. They were drawn to Fi Asia by the outstanding opportunity to network with the industry's key players and learn about the latest developments in this dynamic market.
Many attendees were particularly interested in opportunities in the rapidly growing functional food market. Dr. Damri Sukhothanang, Permanent Secretary of the Thai Ministry of Industry, underlined this trend in his opening address. He stated the industry' s current health-oriented focus has developed in response to consumers increasing affluence and health consciousness, and many companies in the region are now offering healthier food choices with high nutritional value.
The 2009 show featured a highly informative program of conderences and seminars. The first in the series was "What's New in the World of Functiional Food ingredients?" which was co-organized by the Food Science & Technology Association of Thailand (FoSTAT).
International speakers covered 18 other relevant topics and all the high level conderence events were well attended and covered by the many media companies in attendance.
In order to offer Fi Asia exibitors and visitors increased access to the ASEAN region, the Fi team will be branching out into new markets in 2010.
Fi Asia be held in Indonesia in 2010 and return to Thailand in 2011. a new event, the Fi Asia Summit, will make its debut in Vietnam in 2010 and then bring the industry to the Philippines in 2011.
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